So, you want to know how to write 2000 word articles so that you can get the most out of your Internet marketing?  Just keep on reading and you’ll find some very simple and doable strategies to help you.

Yesterday I went to a Greek Festival with a friend who is an excellent writer. In fact she’s written her very first book (Southern Roads: Baby, Count On Me) and published it on Amazon, I’m so very proud of her!writing for online marketing

But – to the point of this article – we were talking about writing and how to leverage that skill for Internet Marketing (which is what I do for a living).

We talked about writing articles for others and also about niches that we were interested in, you know, things like cats and recipes and running. I’m sure you have a list of interests as well, like most people do.

So, in our conversation I mentioned that I’ve been reading lately (and hearing it on many Internet marketing podcasts) that to have an effective article for online marketing campaigns, the length of the content should be around 2000 words. Well, you should have seen the look on her face!

“What?” she said, “How can I write 2000 words? That’s ridiculous! There are times I struggle just to get 800 words on the page!”

I sympathized, of course but the facts are the facts.

From a post by SnapAgency.com – “New data is coming out about the ideal blog article length for 2016 from data champions HubSpot, who suggest that, in their experience, content that exceeded 2,000 words is performing the best in terms of social shares and backlinks—two of the most important metrics for success online that lead to more traffic and more customers.”

In fact – I went to Hubspot and searched for a more updated post and I found one from April 25, 2017 which reports – “…the ideal post length is 2100 words” and “…on average, the top 10 results for most Google searches are between 2,032 and 2,416 words.” Read more about what Hubspot has to say here.

So, yeah, I’m not making this stuff up and I know that writing that much can be very daunting for anyone, even experienced authors like my friend.

I wrote an article (no, it wasn’t a long one!) but nevertheless – it’s a very good article explaining why you, as a business owner should even care about content marketing.  I outlined 7 simple tips that you can use and some of that may be repeated here in this article that I am now writing.

You see, I provide Internet Marketing for small businesses and the very last thing my clients want to do is to sit down and write.  Even though it’s the cheapest form of marketing, even though it’s the one thing that will bring them the highest Return On Investment.

I simply cannot get my clients (at least most of them) to write.

So, to amplify that last article I wrote and to help my friend (and myself honestly) I thought I would break down the process – create a formula – and then share it with you so here we go.  I’m timing myself on how long it takes me to write this post and of course I’m aiming for the magical 2000 words.  We’ll see how it goes!

A Word Of Caution About Content Marketing Before I Begin

I pride myself in being very honest with my clients, NO BS SEO is what I call it.  So, I want to do the same with you here.caution

Content Marketing is by no doubt amazing.  It’s free, doesn’t cost a penny (but yes it does cost time).  Anyone can do it and get amazing benefits from it.

BUT – it’s not easy.

To make content marketing work you must be CONSISTENT and you must be PATIENT.

So, that means you need to write on a schedule.  Every Tuesday, or every Monday and Thursday, whatever.  Pick a schedule and stick to it.  Don’t skip it.  Think of it as important as brushing and flossing.  Don’t skip it!

Update on July 19th – I found a great article by Justin McGill on How to Plan a Content Marketing Strategy: A Start to Finish Guide and I wanted to add it here and share it with you.

He outlines 7 steps to take – now I know you may be thinking that it seems like alot of work for just some articles on your website but if you ARE thinking that way I am asking you to stop it.  That’s the absolute WRONG way to look at the information that you’re putting out there on your website.

Each article that you (or someone else) writes and puts on your website is focused on three factors…

  1. Providing useful information for your visitors
  2. Bringing visitors to your website
  3. Helping to convert those visitors to customers

Keep this in mind because the truth is, every single article on your website has the potential to bring you dollars for years to come.  Yes, it’s not a “quick fix” – it is a long term game but it’s a successful game if you keep it up.

At some point, you will feel like you’re writing and writing and writing and no one is listening.  No one is reading.  Doesn’t matter.  Keep on writing.  I heard Neil Patel mention in a podcast a while ago that it takes an average of 8 months before you even begin to see any traffic from content marketing.

And to back up that point, I know a colleague who has written over 300 blog posts in a 2 year time span and she is just now starting to get traffic so don’t stop.  Just keep working at it!

Steps On How To Write 2000 Word Articles

Since I’m a list person – I will create a list for this formula of mine.  Hopefully, it will make sense to you and help you to take advantage of this incredible resources of article writing for your Internet marketing campaigns.

Step One – Find A Specific Niche Question / Topic

niche marketingOne of the biggest mistakes that I see small businesses make when it comes to Internet Marketing is that they try to be everything to everyone.

I had a discussion with a new client just last week about this very topic.  I kept repeating that she needed to target a specific audience and she kept repeating that she didn’t want to leave any audience segment out.

But the truth is – if you try to make your website (and your business) appeal to everyone, you actually end up getting no one.  I hear this same mantra repeated in business shows like Kitchen Nightmares and The Profit.  So, listen and heed the experts – why buck what is already working for others?

So, what I’m telling you and what I told my new client is to choose ONE specific target audience – let’s write content for that audience, let’s start bringing in visitors and customers from that audience base and then build on that.  Expand at that point.

So, the lesson here is to choose a specific niche audience and write content to address their problems, their pains.  At the end of the day, you want to be the one who provides them with the solutions to their issues.

In the world of Internet Marketing – the way to do that is through content.  Whether it’s video content, audio content or written content, it’s all content.  And the easiest way I know how to do this is to answer questions.  Just like I did with this article, I found the question “How To Write 2000 Word Articles”.

Of course, some of the best questions you can get are from your current customers.  So, don’t be shy – send out surveys, emails, pick up the phone and ask.  What problems are they having that you can be the solution to?  Jot down those issues, those questions and start writing!

In addition to the questions from your customers you can also use online tools to find out what people are searching for online.  The tools I like to use to find questions are Keywordtool.io and Quora.com.  Check them out, I’m sure that you will be able to find some questions there.

Step Two – Just Start Writing

I have a colleague of mine who does alot more planning when she writes than I do.  I tend to just sit down and start writing my answer to the question I’m writing about.  She creates a storyboard of sorts, lists issues to be addressed, etc.

Honestly, I don’t have time for that but also, to be honest, it’s just easier for me to write.  I do tend to write like I talk and I think that’s exactly how everyone should do it.  After all, you can easily edit what you wrote after you’re done.  You don’t have to hit the Publish button right away.

The hardest part is getting words, any words down, at first.  Then, after you’ve written the first draft you can go back and fix what you don’t like or say it a better way or add some more or take away something, etc.  But don’t procrastinate, don’t try to make it perfect, just write.

I imagine someone in front of me who just asked me the question that I’m writing about.  I imagine we are sitting at a coffee shop, enjoying our Lattes and I can see myself giving him/her my answer.  As I’m imagining my conversation in my head, I’m writing.  That’s exactly what I’m doing now.

I admit, when I talk I do tend to ramble and throw in stories and comments initiated usually by something like “Oh – I have to tell you…” So yes, my writing is like that as well.  This style does tend to humanize the article.  But, it’s not a style everyone is going to like.

As I said before, you cannot be everything to everyone – if you do – you just end up being nothing.

Anyway, try this technique for yourself, it just might work for you.

Step Three – Back Up Your Writing

just get writingNo, I don’t mean back up like save it (although you should of course), I mean back up like quote other experts who are saying the same thing you are saying.  This not only gives you more content for your article but it also gives you more credibility and authority.

One of my very favorite SEO Gurus is Neil Patel – he and Eric Siu have the best podcast around – called Marketing School.  Each podcast is no longer than 10 minutes and believe me, when you listen to them you need to make sure you are free to take notes because there isn’t one podcast yet that I’ve listened to that I haven’t learned a new technique or tool.

So, on one of Neil’s posts on Quicksprout titled 6 Onpage SEO Strategies That Will Boost Your Rankings – he talked about the benefits of linking TO authority sites.  He wrote that most people have heard about the idea of having other websites (especially authority sites) linking TO your site.  Of course, that’s great.

Neil Patel
Neil Patel

But, as he says having an “…external link going out to these high authority sites can boost your SEO”.

He explained what “authority sites” are by stating that they are “information/content” sites.  You know, like CNN or Huffington Post or Yahoo Directory, etc.  (Of course, in his article he linked TO these websites – get it?  He linked TO authority sites!)  If you notice I did the same thing in this article by linking TO his post!

I don’t want to paraphrase the rest of what he wrote because I think he said it so well so I’m going to directly quote the rest of this part of his article.

“When search engines crawl your site, see a link and follow it to CNN or Huffington Post, they weigh it as a positive. The trick is to find organic ways to link to these sites, like I did in this post.

Adding them into an anchor text will make them even more natural. For example, if “getting a link from CNN can crash your servers” was a link, with that link going to the specific CNN page, that would be a very natural external link.

By adding these authority links to your website, you will show search engines that your website can be related to these high authority sites.”

So yes, when you can find a credible article / expert that backs up your point then quote them, link to them, etc.  It will enhance your article, give you more words to help you reach that magical 2000 number and it will give you not only authority in the eyes of the reader but in the eyes of Google as well.

Step Four – Finding Authority Articles Online

So, what’s a quick and easy way to find content to link TO online?  Here’s a few tricks that I use.

1. If you already know of a website that you want to search (like CNN for example) then go to Google and type in the following in the search bar:

site:cnn.com “keyword phrase”

The search results you get will be everything that Google found within cnn.com that has the phrase you are searching for.  You must put the keyword phrase you are searching for in quotes so don’t forget that.

I use this technique on Quora .com to find questions related to my keyword phrase, I use it on many websites.

2.  If you are searching for a new source of information (a new authority website) – I like to use Buzzsumo.com.  Simply type in your keyword phrase (and yes, I do it in quotes) and you will get a list of articles, videos, etc.  Look to the right of the listings and you will see how often those articles were shared.

buzzsumo-authority-sites

3. Use social media sites like LinkedIn and Facebook to find authority websites.  Simply type in your keyword phrase and you’ll find SO MANY others online that can help you by backing up your thoughts on your article.

Step Five – Make It Personal

What I mean by this is to inject your own personality into the article.  Have fun with it.  Tell a story or two that will back up your thought(s).  The thing to remember here is to do your best to NOT WASTE your readers’ time.

Give out useful, relevant information.  Any story you tell should be as short and sweet as possible.  Hopefully I did that in this article.  I love what Renee Blodgett said, “I am all for conversations, but you need to have a message.”

Of course, if you don’t feel like you’re very creative or you don’t have many stories to tell (especially if you’re writing an article for a client and you don’t have any personal experience in that topic) then you can use the Internet to help you out.

You can Google phrases like… (and I’m using the keyword phrase Internet Marketing as an example here)

Funny Internet Marketing (search in ALL and Images)
Inspirational Internet Marketing
Internet Marketing Quotes

You’ll get alot of inspiration and ideas from these searches.  In fact, the quote I mentioned above from Ms. Blodgett is one from this type of search.

As I said before, you don’t want to waste your readers’ time.  So, just throwing words on a page won’t cut it.  Make it fun, make it useful and you will not only grab their attention but you will begin the process of creating a fan base!

Step Six – Don’t Forget The Graphics

Humans are very visual creatures. And we are also, for the most part, very impatient. So, when it comes to the layout of your article I am online graphicstelling you to remember 2 things.

1. Use graphics / images / videos / infographics.  If you can use ones that you create yourself, even better.  But if you have to use stock images or ones from other sources then please make sure you have permission to do so, link back to the original source, etc.

These are a great way to amplify what you are saying and they are a great way to keep your audience on your website page.  You may not know this but Google does look at the length of time visitors stay on your website pages and that little piece of data affects how you rank on their search results.

2. Keep your paragraphs extremely short.  The rule of thumb is no more than 3 sentences per paragraph.  For you English majors out there, I know this probably irks you to no end but the reason is that people don’t REALLY read articles online.  They scan them, they look for lists, bullet points, etc.

So, by writing short paragraphs and to the point as possible – you are helping the readers to actually READ the information you wrote and you are helping them to stay on your website page longer!  It’s a Win-Win!

Step Seven – Create a Colony of Articles

So, what I mean is to create additional “supporting” articles to your main article.  So, let’s say your article is titled “Is It Worth It To Clean Air Ducts?”  You can go to a tool like Keywordtool.io and find additional phrases / questions on the subject of Air Ducts.

Write one article per phrase / question and link to it FROM your main article.  Somewhere in the content, like I did earlier in this article when I linked to another post that I wrote.  You can also use Breadcrumbs to keep things organized but for SEO purposes, it’s best to link to each article from within a paragraph on the page.

Step Eight – Spread The Word

Yeah, I’m over the magic number of 2000 words in this article at this point but I wanted to make one more point here for you.

The writing of these articles is just the first step to leveraging the amazing benefits of content writing for your Internet marketing spread the wordcampaigns.  It’s important, once you’ve written this information, to spread the news about it.

Let others know about this awesome article you wrote and how important it is for anyone looking for a solution to this problem..

I’m always amazed at how many of my clients (the ones who do actually take the time to write) don’t take this very important next step.  To me, it’s like going through all the angst of writing a book but then printing out just one book and putting that one book on the shelf in one bookstore.

Really?  What’s the point?

Anyway – here are some tips on how to get your content out there so that it gets traction, gets seen and in the end brings you leads and business.

1. Take an excerpt of your article and post it on LinkedIn – of course with a “Read More” link to the full article.  Do the same for Facebook, Twitter, StumbleUpon, Reddit, etc.

2.  Email the websites / people that you quoted or linked TO in your article and let them know that you are thankful for their insight and that you mentioned them in this article.

3.  Don’t forget to add any custom graphics that you created for the article to Instagram, Pinterest, etc.

4.  Use your email list and let your subscribers know you just wrote this freakingly awesome article.  Let them know what problem it solves for them – that’s always a bonus!

Final Thoughts On Writing 2000 Word Articles

So, that’s my article on how to write 2000 word articles – for the purpose of Internet marketing. Now, as I write this I’m finishing my initial draft. I began writing at 12:15 pm and it’s now 2:21 pm – so that’s a bit over 2 hours (126 minutes).

I have already gone through it once and I got the graphics here from Pixabay.com.

So, I hope this information was useful to you. I hope that it encourages you to get on the bandwagon and get writing. I acknowledge that content marketing is an amazing tool for bringing in traffic but I also acknowledge that it takes time. Remember what Neil Patel once said, it takes an average of 8 months for content marketing to work.

So, don’t waste anymore time. Get cracking!

Final Status – This article word count is 3148 words! After the update it’s now 3450 words.

Esther C. Kane has been successfully running Eckweb Designs, Inc. since 2000. Specializing in helping small business owners with their SEO and Internet marketing needs.
Easy Tips On How To Write 2000 Word Articles
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