How does Keyword Research Help To Obtain Improved Search Engine Placement?
Keyword research is the act of researching keyword phrases that are currently being typed in by Internet viewers. This research is tailored to the theme of the website, the goals of the website and the content of the website. The keyword research process can take anywhere from 30 minutes to one hour per keyword being researched. It's a long and very tedious process.
So, why do it?
Because to reach your target audience on the Internet, you need to know what they are typing in at the search engines. After all, why go through the long process of getting your website optimized and marketed on the search engines if you are marketing keyword phrases that no one is typing in?
If you want improved search engine placement, you must begin with the Keyword Research
Eckweb Designs, Inc. is a web site marketing company specializing in affordable search engine optimization and search engine marketing for small and home based business web sites.
Keyword Research Involves
Our Web Site Marketing Company utilizes the following 4-step web site marketing strategy to propel our client's web sites into the TOP 10 search engine results
Identifying A List of Keyword Phrases Your Internet Viewers May Use
Eckweb Designs, Inc. provides you with a comprehensive Keyword Questionnaire which will help us identify the keyword phrases internet viewers in your target audience may use to search for your products and/or services. After all, who would know your industry better than you?
Identifying A List of Keyword Phrases CURRENTLY Being Used on the Internet
So, how good are your Keyword Phrases? We find out by researching keywords CURRENTLY being typed in to major search engines. We match the list of keyword phrases being used with the keyword phrases you initially gave us on the Keyword Questionnaire and come up with a master list of keyword phrases.
If there are keyword phrases that we find that were not on your original Keyword Questionnaire, we let you know! This will give you an option of adding that information to your web site.
Identifying The Amount of Competition For Each Keyword Phrase
Type in a keyword phrase into a search engine and you might get 525,000 results back! Type in an altered version of that keyword phrase and you might get 125,000 results back. If an equal number of people are typing in both keyword phrases, it will be MUCH easier to get into the TOP 10 of search engines for the phrase with only 125,000 other web sites competing for it. Not only will you be marketing a more targeted audience, but you will also rank higher and sooner than if you attempted to market the keyword phrases with 525,000 other web sites competing!
If you have any questions about getting improved search engine placement through SEO, contact us today!
