Keyword Research
Why are keywords so important for web site marketing? Search engines read text, only text. They don't "see" graphics and they can't follow links that are on graphics (navigation buttons are a great example of this).
Get an idea of how search engines "see" your website page. Go to SEO-Browser and type in the URL (website address) of your website page.
More importantly, Internet Searchers look for web sites by "typing in text". So, the text they type in, is hopefully, the text that is on your web site.
Here's some more information on why keywords are so important.
Your website pages should be focused on specific keyword phrases targeting specific themes. Each page should be marketing 1-2 keyword phrases each. Our SEO services will outline the keyword phrases assigned to each page and you will be provided with that report on a monthly basis.
What is a "keyword theme"?
Keyword research is conducted by "themes" meaning that the research begins with a general keyword phrase and then proceeds to more specific keyword phrases. Here's an example:
Let's say your website is about Greeting Cards. So, the general "theme" is "greeting cards".
The keyword research then begins with the phrase "greeting cards" and we would research all the keyword phrases being typed in by Internet users that have to do with greeting cards. What we will get in return, are additional "themes" to do research on. Some of the additional "themes" may be...
Note Cards
Holiday Cards
Birthday Cards
Anniversary Cards, etc.
Each "keyword theme" will have to be researched and can potentially provide dozens or hundreds of keyword phrases to select from.
The number of "keyword themes" researched on for your website have to do with the products and/or services that your website is marketing.
Keyword phrases for your web site were chosen based on research. Eckweb Designs, Inc. reviews several search engines to determine the most common keyword phrases being typed in to search engines. We also go one step further by determining the amount of Internet Competition for each keyword phrase.
Basically, we are searching for the Keyword Phrases that are most used yet, have little competition. Yes, it's a balancing act, but that is the "game" of search engine optimization.
But, as we all know, nothing ever stays the same!
So, it's important to continuously review keyword phrases for optimal web site promotion. This research takes approximately 6 hours per web site for the research alone, plus an additional 2 hours per web site page to add the keyword phrases to each page.
Eckweb Designs, Inc. repeats the Keyword Research process every month to ensure that the most optimized phrases are currently being utilized.
Your search for an affordable small business seo is over! Contact us today.
