Keyword Research
The keywords that you choose... can dictate the life or death of your website. Your online marketing campaign will not succeed unless you target the right keywords. If you target the wrong keywords, you may get scores of traffic but no conversions to sale, or you may get no traffic whatsoever, because no one is looking for those words! Either alternative is disastrous for your e-business.
Studies prove that most people use two words or more in a search, so keyword phrases are very effective. If you use single keywords you will be lost in the crowd.
For example, if you are selling Digital Business Cards it is not likely that someone is going to type just "Digital", "Business", or "Cards" into their search. Can you imagine all the sites that would come up?
Instead, you laser-target "digital business cards" as a three word phrase, because the consumer who finds you with that exact phrase is very likely to buy from you. Specific, targeted words are your best bet to rank high in the search engines and to convert viewers into customers!
Always use two words or more. Competition for keywords is fierce, so avoid the most popular keyword phrases because you'll be competing with millions of other pages for a search engine's attention. It is unrealistic to think that a new website could rank number one on a popular phrase like “Free Software”. More established companies who have been on the Internet for several years will have the big advantage of link popularity and will outrank the new websites.
Eckweb Designs, Inc. performs keyword research using several programs such as Wordtracker, Google Adwords and Keyword Discovery. These programs essentially collect and keep track of the keyword phrases that are being typed in by Internet users.
First - we identify what your website is selling or offering.
Second - we identify the target audience for each of the categories that you are selling or offering on your website.
Third - we identify the general keyword phrases for that target audience.
Finally - we use the general keyword phrases to pinpoint a specific keyword phrase for each product or service your website is offering using WordTracker and Google Adwords (and other keyword research tools as well).
Eckweb Designs , Inc. wants you to understand that this process is long term and continuous. Keywords will change on your site from time to time in order to keep up with the trends of the Internet Searcher. We work hard to get your website into the top 10 of the major search engines and we want you to succeed.
Your search for an affordable small business seo is over!
Contact us today.
